Economic Advisory Council Willingen
The FewoZentrale is a member of the Willinger Economic Advisory Board. This was created in 2016 at the suggestion of the mayor Thomas Trachte and is intended to work on the concerns of the local economy for politics and municipal administration.
The Economic Advisory Council is composed of representatives from the large hotel companies, holiday apartment providers, pensions, catering, retail, marketing & media service providers and leisure facilities. FewoZentrale is committed to the interests of local holiday businesses, small providers and owners of second homes - as well as for the development of tourist infrastructure.Contact: Willingen Economic Advisory Council Email: wirtschaftsbeirat-willingen@t-online.de
Current: Economic Advisory Board positions itself against planned holiday park in Willingen
(February 2021) Foreign investors are planning a Holiday complex next to the lagoon bath on the Hagen, consisting of 13 houses with 104 housing units and about 500 beds. This project is controversially discussed in the village and the Economic Advisory Council has already notified significant concerns to the Municipal Council in October 2020.As a result, Mayor Thomas Trachte commissioned a market impact assessment by TREUGAST Unternehmensberatung München, which was officially presented by TREUGAST at the municipal council meeting on 11 February 2021 with positive results.
The Willinger Economic Advisory Council comes after a detailed examination of theTREUGAST Concept Analysis on a negative result. Unfortunately, the quality of the report is often superficial and inadequately prepared, in many aspects incorrect and therefore not suitable to adequately assess the market compatibility of the project (PDF download HERE).As evidence of that Antithesis has been From the Economic Advisory Council and FewoZentrale Willingen a well-founded critical analysis of TREUGAST concept analysis ==References====External links==* Official website* Official website* Official website
The criticisms are:
The complex inflates Willingen with apartments, although there is no longer any sustainable need to rent. In 10-20 years, demand will decrease by 10-15% due to demographic reasons. Comparisons with Baltic Sea destinations in MV show that construction boom and oversupply there can be proven to reduce the occupancy rate by up to 25%. A decline in occupancy despite increasing overnight stays due to a bed expansion is also statistically noticeable in Winterberg.
A significant deficit is that the report did not conduct any competition analyses on Willinger hosts, but only on the holiday resorts of Landal, Center-Parcs and Hapimag.
The planned facility does not correspond to an elevated level, which means that the primary target group of a new guest clientele for Willingen is missing. Consequently, target group alienation and utilization pressure with price dumping lead to attractiveness for club tourism and its further growth. The defense against club tourism through minimum stay of 4-7 nights is only verbally marked by investors, because "Marketing barriersThe market-weak marketer will not be able to acquire complementary target groups, but will face a considerable "cannibalisation" against local hosts.
Conclusion: The investment will therefore not be a meaningful supply enrichment, but a significant economic risk for the established Willinger accommodation market.
In the opinion of the local company, all those aspects are overlooked or misinterpreted by TREUGAST management consulting, neglecting good diligence, in favour of a postitative market-friendly result which is actually not there.
PDF for download:
Dossier: Critical Investigation of TREUGAST CONCEPT ANALYSIS Holiday resort Willingen (51 pages)
Newspaper report in the WLZ of 17.03.2021
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